Publications
Eco-Iconic Report
LOHAS Journal
The Lovemarks Effect
ECO-ICONIC REPORT
At the heart of ECO-ICONIC is a status shift; many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.
This timely report by Trendwatching.com outlines why ECO-ICONIC is going to be a huge consumer trend in the coming years.
Download here - Eco-Iconic Report
LOHAS JOURNAL
The LOHAS Journal is a groundbreaking business magazine, and the first and only comprehensive guide to all things LOHAS (Lifestyles of Health & Sustainability) and is the authoritative resource for research, trends and opportunities. The LOHAS Journal is also part of the LOHAS.com website, which is the premiere informational hub for LOHAS research, business information and conference updates. The free LOHAS e-newsletter provides updated news on LOHAS market activity on a weekly bases.
It is owned and operated by Conscious Wave, Inc. who have been around since 1997 for the purpose of developing and distributing information to the public regarding sustainable economy, healthy living, alternative healthcare, personal development, ecological living and socially responsible investing.
THE LOVEMARKS EFFECT
Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the future beyond brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.
Lovemarks: the future beyond brands is the evolutionary story of products, trademarks and brands - to Lovemarks. Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.
Download sample copy of The Lovemarks Effect
