Podcasts and Video
LOHAS Overview - Mobium Group
LOHAS 10 Forum - 2007
The Green Marketing Manifesto
Sustainable Brands in 2008
LOHAS OVERVIEW - MOBIUM GROUP
Andy Baker from the Mobium Group gives an overview of the LOHAS market in Australia.
LOHAS 10 FORUM - 2007
The LOHAS 10 Forum was held in Santa Monica, USA and brought together executives to develop awareness and expansion of the LOHAS market that is estimated to be $208 billion in the U.S.
THE GREEN MARKETING MANIFESTO
See the highlights of John Grant speaking at his launch for his new book - The Green Marketing Manifesto.
SUSTAINABLE BRANDS IN 2008
Green marketing guru Jacqueline Ottman talks to Cohn & Wolfe's Geoff Beattie about how far sustainable brands have come in twenty years, and some of the big lessons for companies which aspire to follow the trend leaders. Jacqueline was a keynote speaker at the Sustainable Brands 2008 conference in Monterey, sponsored by Cohn & Wolfe.
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